Portfolio Case Study
UX Method Article: Jobs-to-Be-Done
Context
I participated in a call to create articles explaining UX methods to spec. While the opportunity did not lead to commercial publication, I treated the assignment as a chance to develop a full portfolio piece. This article introduces the Jobs-To-Be-Done (JTBD) framework within a structured content template.
My Role
Researched, wrote, and illustrated a <1500-word article covering JTBD, including definitions, scenarios, and low-fidelity diagrams.
What to Notice
How abstract theory was translated into practical, step-by-step guidance. The article balances clarity with depth and uses simple visuals to reinforce complex ideas.
5-page PDF
At A Glance…
Project Type
UX Method Explainer: JTBD
Format
Structured article with
hand-drawn illustrations
Skills Shown
Content synthesis · Visual communication · UX writing · Audience education
5-page PDF
Deliverables
JTBD article (PDF)
Original sketches
What is JTBD?
Jobs-to-be-done (JTBD) is a qualitative research method for understanding a process and its context (the “job”).
The approach explores user motivations and any friction that hinders a process.
“JTBD results give businesses a relevant direction for solving problems and creating products.”
Why use JTBD?
Use JTBD to understand a process, user motivations, and how those elements relate to each other.
JTBD results give businesses a relevant direction for solving problems and creating products. The process also gives teams a common experience and language to discuss users' goals, context, and motivations.
What’s special about a JTBD “job”
Without understanding JTBD's unique definition of "job," you might assume the method focuses on tasks. But JTBD actually frames the "job" as the entire context (including functional and emotional motivations) for which a user might want to "hire" a product.
If you understand that "job," how to improve the product is obvious.
Jobs to Be Done - Spec assignment completed as a professional writing sample.
Prepared and illustrated to demonstrate UX method communication at portfolio standard.